The 'Price Published to Dealer' (or PPD for short), is the price at which your product is offered to shops. The price which the customer will pay for the product is based on the PPD plus the shop margin and the tax.
Keep in mind that from your PPD a lot of stuff has to be payed:
- Sales bonuses for the stores;
- Discounts for the stores (when your product is not flying of the shelves or stores buy a lot of product)
- The distributor;
- Your artist (when you have a label);
- Your production costs;